Introduction :

This document is intended to serve as a practical work plan and development guide for the Marketing Co-op Student at Avalon. Rather than a traditional performance review, it focuses on setting clear expectations, tracking progress, and supporting skill development throughout the co-op term.

The goal is to create shared alignment between the student and their mentor through regular check-ins, clear priorities, and ongoing feedback. This work plan helps ensure the co-op experience is structured, growth-oriented, and aligned with Avalon’s marketing goals, while giving the student clarity on what success looks like in their ro

Role Understanding & Onboarding : Work Plan Focus: Clarity on responsibilities, priorities, and tools. Understands core responsibilities and weekly priorities Learns and applies Avalon brand guidelines, voice, and tone Becomes familiar with key marketing tools and processes (e.g., content calendars, project tracking tools, design platforms) Understands how marketing supports broader business goals

Quality of Work : Work Plan Focus: Deliverables, consistency, and execution quality. Produces work that meets agreed-upon expectations Demonstrates attention to detail in written and visual content Applies feedback to improve future work Balances creativity with brand and audience need

Productivity & Time Management : Assessment Focus: Organization, meeting deadlines, and task ownership. Manages time effectively and meets deadlines Prioritizes tasks appropriately Communicates early when timelines or scope may be impacted Works independently while knowing when to ask for support

Marketing Skills Development : Track progress across core marketing skill areas relevant to the co-op role. Content & Copywriting Writing clear, engaging copy Adapting tone for different audiences and platforms Social Media & Digital Marketing Supporting social media planning and scheduling Understanding engagement metrics and performance basics Design & Creative Support Creating or updating simple visual assets (e.g., Canva, slides) Following brand guidelines Campaign & Project Support Assisting with campaign planning and execution Managing tasks and timelines Analytics & Reporting (Exposure Level) Basic understanding of performance metrics Learning how insights inform decisions

Alignment with Avalon Values : Assessment Focus: Culture add and professionalism. Demonstrates accountability and reliability Shows respect and professionalism Embodies Avalon’s values and team‑first mindset Maintains a positive attitude

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