Learning & Performance Plan – Digital Marketer View

Campaign/Project or Stakeholder Management:

Support the coordination and execution of LinkedIn lead generation campaigns, nurture initiatives, and recruitment marketing activities by collaborating with recruiters, leadership, and marketing stakeholders. The student will help manage campaign timelines, maintain organized tracking systems, and communicate updates to ensure marketing activities are aligned with hiring and business priorities.

Content Creation:

Develop and manage marketing content initiatives including planning the LinkedIn social calendar one month in advance, drafting social media posts, nurture campaign messaging, follow-up outreach, newsletters, and basic visual/video content. The student will collaborate with the team to create engaging content aligned with current hiring priorities, maintain brand consistency, and contribute to ongoing lead generation and branding efforts.

Communications:

Develop professional communication skills through daily interaction with candidates, clients, and internal team members across platforms such as LinkedIn, email, text, and scheduling tools. The student will gain experience crafting clear and engaging outreach messaging, follow-ups, nurture campaign content, and internal updates while learning how to tailor communication styles to different audiences and business objectives. The role will also provide opportunities to present campaign updates, insights, and optimization ideas during team and strategy meetings to strengthen presentation and collaboration skills.

Writing:

Strengthen written and verbal communication skills through daily interaction with candidates, clients, and internal team members across platforms such as LinkedIn, email, text, and scheduling tools. The student will gain hands-on experience writing professional outreach messages, follow-ups, nurture campaign content, social media copy, newsletters, and internal updates while learning how to adapt tone and messaging for different audiences and business goals. The role will also provide opportunities to present campaign updates, insights, and optimization ideas during team and strategy meetings to strengthen presentation and collaboration skills.

Innovation:

Develop innovation and problem-solving skills by identifying opportunities to improve marketing campaigns, outreach strategies, content engagement, and operational workflows. The student will be encouraged to contribute creative ideas, experiment with new approaches, explore emerging trends and tools, and recommend process improvements based on campaign performance, analytics, and team feedback.

Data Analytics:

Build analytical and reporting skills through hands-on experience working with marketing and website analytics tools such as Google Analytics, Microsoft Clarity, and Looker Studio. The student will help monitor campaign and website performance, analyze engagement trends, compile reports, identify optimization opportunities, and present key insights to support marketing and lead generation strategies.

Responsibility:

Develop strong organizational and professional accountability skills by taking ownership of assigned tasks, managing priorities effectively, and consistently delivering work within deadlines. The student will be expected to actively contribute to team and strategy meetings, communicate updates proactively, maintain organized records and tracking systems, and demonstrate reliability in managing ongoing campaigns and daily responsibilities.

Time Management:

Strengthen time management and organizational skills by balancing multiple ongoing responsibilities including LinkedIn monitoring, campaign management, content creation, reporting, and candidate communication. The student will learn how to prioritize tasks based on business impact and urgency, manage deadlines effectively, adapt to shifting priorities, and proactively escalate workload concerns or blockers when needed. The role will also help the student build efficiency in handling high-volume tasks while maintaining accuracy, consistency, and responsiveness.

Reporting:

Contributing to weekly strategy meetings bringing analytical insights, ideas, optimization techniques etc.

Collaboration:

Build collaboration and creative coordination skills by working closely with recruiters, leadership, and team members on content creation initiatives such as social media posts, video content, nurture campaigns, and branding projects. The student will gain hands-on experience coordinating and directing video recordings with team members, supporting editing and content execution, gathering input and approvals, and learning how to collaborate effectively throughout the creative process in a fast-paced work environment. The role will also involve participating in team and strategy meetings to contribute ideas, share updates, discuss campaign initiatives, and strengthen cross-functional communication and teamwork skills.

Digital Literacy:

Strengthen digital literacy skills through daily use of professional platforms, marketing tools, CRM systems, analytics software, scheduling tools, and content creation applications. The student will gain practical experience navigating platforms such as LinkedIn, recruiting CRM, Acuity, Google Workspace, analytics dashboards, and creative tools while learning how to manage digital workflows, organize information efficiently, analyze data, and adapt to new technologies in a fast-paced environment.

Social Media Marketing:

Gain hands-on experience in social media marketing through the planning, creation, scheduling, and monitoring of LinkedIn content and engagement initiatives. The student will help develop monthly social calendars, create audience-focused messaging and visual content, track engagement performance, and contribute ideas to improve brand visibility, lead generation, and online engagement strategies.

Additional Comments

This is to confirm that the above feedback has been discussed and is clear to all parties involved.